RFM Segmentation Project
RFM Segmentation Project

RFM segmentation classifies individuals into homogenous groups based on recency, frequency, and monetary variables. This project utilized SAS Studio to conduct data analysis.

RFM Segmentation PDF-page-003.jpg
RFM Segmentation PDF-page-004.jpg
RFM Segmentation PDF-page-005.jpg
RFM Segmentation PDF-page-006a.jpg
RFM Segmentation PDF-page-007.jpg
RFM Segmentation PDF-page-008.jpg
Click on image for full 9-page PDF

Click on image for full 9-page PDF

PrevNext