Lydia Lou

Logo and application concept for a livestream-centered GoPro platform, as a part of a marketing campaign to engage users beyond the usual target audience (i.e. athletes, influencers, etc.)

The logo is a play on words, encouraging users to live(stream) but also to go out and live life to the fullest.

UI Concept for a livestream-centered GoPro platform. Notable features include a "mission" category, designed to provide weekly incentive for users to create original content.